Email Design

Chase sends out a lot of emails. I created a template system for their Ultimate Rewards emails that went out to all Sapphire, Freedom and Ink cardholders. This system put each email type in a category that had a specific design to use. It saved us a lot of time by letting our junior AD's handle the plug and play content.

[column-group][column]
A series of templates was designed to handle the different ways that Chase wanted to talk to their cardholders about rewards points and their cards.


[/column][column]
The templates came alive with stunning hero images and each line of business’s branding when added to the template.


[/column][/column-group]
[column-group][column]

 

 


 

 

Analytics

Weekly reports were generated to highlight how each email was doing and everything from subject lines and hero images were tested to maximize open rates.

 

 


[/column][column]

[/column][/column-group]

We then created a style guide for each type of email for all Chase credit card lines of business.